Most local businesses waste 20-40% of their ad budget on bad keywords, broken campaigns, and paying for clicks they'd get for free. Thayer Systems finds the waste and shows you what to fix.

No VC markup. No Silicon Valley hype. Just tools that work.
Talon audits your Google Ads and Meta accounts, catches waste, and gives you a clear fix list without agency overhead.
Perch finds paid keywords where you already rank organically and shows where to reinvest that wasted spend.
Wingbeat tracks whether ChatGPT and other AI platforms mention you when customers ask for local recommendations.
We consistently find wasted spend from low-CTR keywords, bad bid allocation, and campaigns left running too long.
The average account has around $847/month in avoidable waste. Talon helps you find it quickly and fix the highest-impact issues first.

No fluff. No complexity. Just tools that find problems and fix them.

Stop Wasting Ad Spend
Talon audits every campaign and pinpoints the exact ads wasting money so you can stop the bleeding fast.
Average savings:
$847/month back in your budget
$79/mo

Stop Paying for Free Traffic
Perch finds every keyword where you pay for clicks you already earn organically and gives you a reinvestment plan.
$85/mo

Get Found in AI Search
Track if ChatGPT, Claude, and other AI engines recommend you or your competitor when customers search.
$89/mo
Get started in minutes. No onboarding call needed.
Link Google Ads, Facebook, Search Console, and the basics about your business. The suite syncs everything in minutes so you can start measuring immediately.

Wingbeat tracks AI recommendations while Talon and Perch audit your paid and organic coverage without spreadsheets, exports, or manual checks.

See the single list of fixes across AI visibility, wasted ad spend, and budget overlap ranked by impact so your team knows what to do next.

Real results from owners who care about every dollar

"Increased our AI mentions by 300% in just two months. Now when customers ask ChatGPT for HVAC services, we're the first recommendation."

"Finally showing up when customers search. We've seen a 40% increase in phone calls from AI-driven searches. Game changer."

"Best $79/month I spend. The competitive insights alone are worth it. We're now ranking higher than competitors we've been chasing for years."

Built and supported in Ohio
Connect accounts and see insights within 24 hours
30-day satisfaction guarantee
Local support, always available
No hidden fees. Cancel anytime.
Connect your ad accounts and get your first audit in 15 minutes.
7-day free trial. Subscription auto-renews monthly after trial.