The Worst Way to Waste Money
Paying for ads when you already rank organically is like paying for a billboard in your own driveway. You're getting the click anyway.
Average monthly waste from keyword overlap we find
of PPC budget typically goes to keywords you rank for organically
Time to identify all overlap and calculate exact savings
Here's What Happens When You Use Perch:
Before Perch:
You rank #1 organically for "emergency plumber Cincinnati" and pay $12/click in Google Ads for the same keyword. That's 50 clicks/month = $600/month wasted.
After Perch:
Perch tells you to pause that ad. You still get the organic click. Save $600/month. Reallocate to keywords you DON'T rank for.
How Perch Works
Connect your accounts. We do the analysis. You save money.
Connect Google Ads + Search Console
Quick OAuth connections. We pull your paid keywords and your organic rankings. Takes 2 minutes total.
Find Keyword Overlap
Perch compares every paid keyword against your organic rankings. Finds keywords where you rank in the top 3 organically but still pay for ads.
Calculate Exact Savings
See exactly how much each overlapping keyword costs you per month. Get a total savings number based on your actual spend.
Get Reallocation Plan
We don't just tell you to pause keywords. We show you where to move that budget for maximum impact.
What Perch Tracks
Keyword Overlap Detection
Every keyword you rank for organically (top 5) compared against your paid keywords. See the full list of overlaps instantly.
Organic Rank Tracking
Track your organic positions over time. Know when you start ranking well enough to stop paying for ads.
Cost Per Overlap
See exactly how much each overlapping keyword costs you per month. Prioritize the biggest savings first.
Budget Reallocation
Get specific recommendations on where to move your budget. Focus on keywords you DON'T rank for yet.
Savings Calculator
Real-time calculation of potential monthly savings. See the ROI before you make any changes.
Monthly Reports
Automatic reports showing your savings over time. Track what's working and what needs adjustment.
Real Example: HVAC Company in Columbus
Before Perch:
Paying for these keywords in Google Ads:
- • "HVAC repair Columbus" - $8.50/click × 40 clicks = $340/mo
- • "emergency HVAC Columbus" - $11/click × 25 clicks = $275/mo
- • "AC repair near me" - $7/click × 30 clicks = $210/mo
Total: $825/month in ads
Perch Discovered:
You rank organically for:
- • "HVAC repair Columbus" - Rank #1 organically
- • "emergency HVAC Columbus" - Rank #2 organically
- • "AC repair near me" - Rank #4 organically
You're paying $825/month for traffic you already get for free
After Using Perch:
Action taken:
- ✓ Paused ads for all 3 keywords
- ✓ Still getting organic clicks (free)
- ✓ Reallocated $825/mo to "furnace installation" (no organic rank yet)
Result: $825/month saved + better budget allocation
Stack Perch with Talon for Maximum Savings
Talon finds wasted spend. Perch finds overlap waste. Together, they save you over $1,300/month.