Platform Overview
Three systems, one growth loop.
Wingbeat identifies how AI assistants talk about you, Talon eliminates wasted paid media spend, and Perch aligns organic + ad channels. Each product works on its own, but the real leverage comes from the hand-offs between them.
AI visibility & reputation tracking
Wingbeat
See how AI search surfaces your brand, monitor mention quality across ChatGPT, Claude, Perplexity, and more, then plug the gaps before competitors do.
- •Daily AI visibility scorecard and citation tracking
- •Competitor benchmarking to show who is winning prompts
- •Recommendations that flow directly into Talon and Perch roadmaps
Performance ops for paid media
Talon
Talon ingests every Google & Meta Ads data point, flags wasted spend, and emails critical alerts so budget never burns unnoticed.
- •Anomaly detectors for CTR, CPC, budgets, and conversions
- •Automated email briefings for owners and marketing leads
- •Google Ads & Meta Ads OAuth connectors with hourly syncs
Organic + paid arbitrage engine
Perch
Perch blends SEO, LSA, and paid funnel telemetry to show where organic strength can replace expensive clicks and vice versa.
- •Blended CAC reporting across search, LSA, and GMB
- •Playbooks that route to Talon for paid tweaks or Wingbeat for AI mentions
- •Executive-ready scorecards for revenue meetings
Why the suite matters
Insights loop from AI visibility → paid media → revenue.
Wingbeat fuels Talon with prompt intelligence so you can counter AI-driven objections inside your ads. Talon then feeds Perch with clean cost data so Perch knows where organic plays can replace paid clicks. Perch, in turn, exposes new prompts and competitors for Wingbeat to monitor. The loop keeps compounding instead of running as three separate tools.
Shared account map
OAuth once and every product knows which campaigns, prompts, or LSA assets belong to a customer.
Unified alerting
Critical items from any product route through the same alert engine so owners see one actionable queue.
Revenue reporting
Perch blends CAC and AI visibility impact into one view so leadership meetings run on facts, not anecdotes.
Ready when you are
Activate the full Thayer Systems stack or start with the product you need most.
Every account begins with a guided onboarding that connects your Google Ads, Meta Ads, LSAs, and AI monitoring prompts. You can switch products on/off as your team grows.