Your Ad Campaigns Change Every Day. So Should Your Optimization.
Connect Google Ads and Meta. Talon monitors performance daily, tracks platform updates, and alerts you when campaigns drift off course. Stop reacting to wasted spend after the fact.
$85/month • Average savings: $847/month
Ad Performance Doesn't Stand Still
Interests shift. Creatives get stale. Competitors adjust bids. Yesterday's winning campaign becomes today's budget drain. You need ongoing monitoring, not a one-time audit.
Talon checks your accounts every day to catch drift before it costs you hundreds
Monitor both Google Ads and Meta from one dashboard with unified reporting
We scrape Google and Meta release notes to keep recommendations current
A one-time audit shows you yesterday's problems.
Talon shows you today's waste and tomorrow's opportunities. Performance changes daily. Your optimization should too.
How Talon Works
Connect once. Monitor continuously. Optimize constantly.
Connect Google Ads and Meta (2 minutes)
Simple OAuth connections. Read-only access means we never change anything without your approval. Your data stays secure.
Daily Performance Monitoring
Talon checks your campaigns every 24 hours. Tracks CTR trends, conversion rates, quality scores, and budget allocation. Spots issues before they snowball.
Platform Updates Scraped Automatically
Google and Meta release new features constantly. Talon monitors their release notes and updates recommendations based on the latest ad platform capabilities.
Alerts When Things Drift
Get instant notifications when CTRs drop, CPCs spike, or conversions stall. Fix problems in hours, not weeks.
Track Improvements Over Time
See how your changes impact performance. Historical data shows what worked, what didn't, and where to focus next.
What Talon Monitors Daily
CTR Performance Tracking
Monitor click-through rates across all keywords. Get alerts when CTRs drop below 1% or show declining trends over 7 days.
Cost Per Conversion Spikes
Track when your cost per acquisition suddenly jumps. Catch audience fatigue and creative decay before they drain your budget.
Creative Fatigue Detection
Talon tracks when ad engagement drops. Know when it's time to refresh images, headlines, and copy before performance tanks.
Budget Allocation Drift
See when winning campaigns get budget-constrained while losers keep spending. Reallocate automatically based on performance.
Quality Score Degradation
Monitor quality scores across Google Ads. Get notified when scores drop below 5 so you can fix before costs increase.
Platform Feature Updates
Talon scrapes Google and Meta release notes. You'll know about new targeting options, bidding strategies, and ad formats as they launch.
One Dashboard. Two Platforms. Complete Visibility.
Google Ads Monitoring
- Search, Display, Shopping, and Video campaigns
- Quality Score tracking and optimization
- Keyword-level performance analysis
- Automated bid strategy performance
Meta Ads Monitoring
- Facebook and Instagram campaign tracking
- Creative fatigue detection and alerts
- Audience overlap and saturation monitoring
- Ad set performance comparison
Coming Soon: LinkedIn Ads, TikTok Ads, and Microsoft Advertising
We're adding more platforms every quarter. Request your platform and we'll prioritize it.
Save Even More with Perch
Talon finds wasted ad spend. Perch finds keywords you're paying for that you rank for organically.