Google Ads
What Is Quality Score in Google Ads and Does It Actually Matter
Quality Score affects what you pay per click and where your ads show up. Here is what it actually means for a local business owner and what to do about it.
Google Ads
How to Stop Google Ads From Spending Money on the Wrong Searches
Google Ads will spend your budget on searches that have nothing to do with your business unless you stop it. Here is how to find the waste and fix it.
Google Ads
What Does a $2500 Per Month Google Ads Budget Actually Get You
A $2500 monthly Google Ads budget can generate real leads for a local business, but only if it is being spent on the right terms. Here is what to expect and what to watch.
Google Ads
What Does a $1000 Per Month Google Ads Budget Actually Get You
A $1000 monthly Google Ads budget can work for a local service business, but only if you know what to expect and where the money actually goes.
Google Ads
What Does a $500 Per Month Google Ads Budget Actually Get You
A $500 monthly Google Ads budget can work for a local business, but only if you know where the money actually goes and what to watch for.
Industry Guides
How Much Do Google Ads Cost for Electricians
Google Ads costs for electricians vary widely depending on your market, competition, and how well your campaigns are set up. Here is what to expect and how to avoid overpaying.
Industry Guides
How Much Should a Landscaping Business Spend on Ads
Most landscaping businesses overspend on ads during slow seasons and underspend when customers are actively searching. Here is how to figure out the right number for your market.
Industry Guides
How Much Should a Pest Control Company Budget for Google Ads
Pest control owners often overspend or underspend on Google Ads because they are guessing at the number. Here is how to set a budget that actually makes sense for your market.
Industry Guides
How Much Should a Roofer Spend on Paid Ads
Roofing is one of the most expensive categories in Google Ads. Here is how to figure out what your budget should actually be and where most roofers waste money.
Industry Guides
How Much Should a Plumber Spend on Google Ads Per Month
There is no universal answer to what a plumber should spend on Google Ads, but there is a logical way to figure out the right number for your market and your margins.
Industry Guides
How Much Should a Local HVAC Company Spend on Google Ads
Most local HVAC companies guess at their Google Ads budget and overpay for it. Here is how to set a number that actually makes sense for your market and service area.
Google Ads
What Negative Keywords Are and Why They Save You Money
Negative keywords stop your Google Ads from showing up for searches that will never convert. Here is what they are and how to use them.
Google Ads
Why You Are Paying for Clicks That Will Never Become Customers
Your Google Ads are getting clicks but your phone is not ringing. Here is why most of that spend is going to people who were never going to hire you.
Google Ads
How to Tell If Your Google Ads Are Actually Working
Your Google Ads dashboard says everything is fine. But if the phone is not ringing, something is wrong. Here is how to tell what is actually happening.
Google Ads
What Is a Good Click-Through Rate for a Local Service Business
Click-through rate means different things depending on your industry, ad type, and where you are in the buying funnel. Here is what local service businesses should actually aim for.
Google Ads
Why Your Google Ads Cost Per Click Keeps Going Up
Your Google Ads cost per click is rising and your budget is not. Here is what is actually driving that gap and what you can do about it.
Google Ads
How to Read a Google Ads Report Without an Agency Explaining It
Google Ads reports are full of numbers that look important but tell you nothing useful. Here is how to find the three or four metrics that actually matter for your business.
Google Ads
What Should a Plumber Actually Spend on Google Ads
Most plumbers either spend too little to get results or too much without knowing where the money goes. Here is how to find a number that actually works.
Google Ads
Why Is My Google Ads Budget Disappearing Without Calls Coming In
Your Google Ads budget is spending down every day but the phone is not ringing. Here is why that happens and what to check first.
Meta Ads
Meta Ads Budget Pacing Guide for Local Businesses
Learn how to control Meta Ads budget pacing so your campaigns spend efficiently across the full month, not just the first few days.