Google Ads
What Negative Keywords Are and Why They Save You Money
Negative keywords stop your Google Ads from showing up for searches that will never convert. Here is what they are and how to use them.
Google Ads
Why You Are Paying for Clicks That Will Never Become Customers
Your Google Ads are getting clicks but your phone is not ringing. Here is why most of that spend is going to people who were never going to hire you.
Google Ads
How to Tell If Your Google Ads Are Actually Working
Your Google Ads dashboard says everything is fine. But if the phone is not ringing, something is wrong. Here is how to tell what is actually happening.
Google Ads
What Is a Good Click-Through Rate for a Local Service Business
Click-through rate means different things depending on your industry, ad type, and where you are in the buying funnel. Here is what local service businesses should actually aim for.
Google Ads
Why Your Google Ads Cost Per Click Keeps Going Up
Your Google Ads cost per click is rising and your budget is not. Here is what is actually driving that gap and what you can do about it.
Google Ads
How to Read a Google Ads Report Without an Agency Explaining It
Google Ads reports are full of numbers that look important but tell you nothing useful. Here is how to find the three or four metrics that actually matter for your business.
Google Ads
What Should a Plumber Actually Spend on Google Ads
Most plumbers either spend too little to get results or too much without knowing where the money goes. Here is how to find a number that actually works.
Google Ads
Why Is My Google Ads Budget Disappearing Without Calls Coming In
Your Google Ads budget is spending down every day but the phone is not ringing. Here is why that happens and what to check first.
Meta Ads
Meta Ads Budget Pacing Guide for Local Businesses
Learn how to control Meta Ads budget pacing so your campaigns spend efficiently across the full month, not just the first few days.
Google Ads
How to Lower Wasted Ad Spend in Google Ads
Wasted ad spend quietly drains your Google Ads budget every day. Here is how local business owners can find where the money is going and stop the leaks.
Marketing
Welcome to the Thayer Systems Blog
What we publish and how to use these playbooks.