Google Ads for Plumbing Companies in Erie, Pennsylvania [2025 Guide]
Market Overview
Erie is a 270K metro area in Pennsylvania. Northwestern PA on Lake Erie. For plumbing companies, the market is competitive with average cost-per-acquisition around $94.
Most plumbing companies in Erie waste approximately $623 per month on Google Ads due to poor targeting, keyword selection, and campaign structure issues specific to the local service industry.
Common Problems Plumbing Companies Face in Erie
- Emergency vs routine service keyword confusion
- High competition for generic 'plumber' terms
- Calls for services outside your specialization
- Geographic waste from neighboring cities
Solutions
1. Separate emergency and routine campaigns
Emergency plumbing should have its own campaign with higher bids and 24/7 scheduling. Routine services can run business hours only.
2. Use service-specific keywords
Instead of broad 'plumber' terms, target specific services like 'water heater repair', 'drain cleaning', 'leak detection'.
3. Implement call tracking
Track which keywords generate quality calls vs tire-kickers to optimize bid strategy.
4. Add negative keywords for DIY
Exclude terms like 'how to', 'DIY', 'parts', 'supplies' that indicate non-service intent.
How Thayer Systems Helps Erie Plumbing Companies
Talon automatically identifies these issues in your Google Ads account and provides actionable recommendations. Instead of paying an agency $2,000 for a one-time audit, get continuous monitoring for just $85/month.
Connect your Google Ads account and get insights within minutes. See exactly where you're wasting money and get prioritized fixes ranked by dollar impact.
- Weekly campaign health scores
- Prioritized fix list with dollar impact
- Real-time waste detection alerts
See How Erie Plumbing Companies Save Money
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